Video marketing is one of the most effective and efficient ways to reach a target audience. Not only is video content easy to consume, but it’s also engaging and entertaining. According to Buffer, video content accounts for a staggering 74% of all online traffic. That number has been steadily increasing over the past decade, and it’s likely to continue doing so. If your business isn’t already creating digital video content, you’re missing a huge branding and traffic opportunity.
The Surprising Benefits of Video Marketing
You may have heard that video content is taking over the internet. And it’s true – video content accounts for a staggering 74% of all online traffic! If your business isn’t already creating digital video content, you’re missing a huge branding and traffic opportunity. But don’t worry, with constraints like time, resources and budget, you can first focus your efforts on platforms with users that most closely align with your target audience. In this blog post, we’ll explore the benefits of video marketing and how you can get started today.
There is always a large audience watching videos online
Just behind the “big man” Google, Youtube has risen to become the second-largest search engine in the world. More than a billion people use YouTube each month, watching more than 6 billion hours of video. On this channel, there is always a sizable potential audience, and all you need to do is take a small slice of that audience. A helpful method for you to engage with customers more successfully is video.
Opportunity to own your own communication channel
Your company does not possess its own communication channel while deploying advertising TVCs. TVC campaigns run consecutively, and broadcasters typically play a big role in your company’s communication. It’s not like that with video marketing. Using video marketing gives your company the chance to have a YouTube media channel with engaging content. The clients can actively view these videos whenever they want because they will be available on social media for a very long period. Additionally, your company does not have to pay maintenance costs to subsequently push the channel.
One of the key benefits of video marketing is that it may assist companies in making significant financial savings when compared to traditional TV commercial advertising. With each appearance on TV channels, the expense of video marketing skyrockets. However, if you know how to use social media platforms like Youtube, Facebook, Twitter… and other video sharing sites, you may entirely save a little bit of marketing costs with video marketing. If necessary, you might think about deploying push media packages to generate the first wave of interest in the video. However, in general, the cost is still far lower than employing conventional promotional avenues for your company.
The possibility of being naturally viral is high
Customers can completely express themselves with video marketing, as opposed to TVC advertising, where they are passively exposed to video and have little opportunity to do so. Customers actively seek out the videos they enjoy; there is no limit to the amount of views; they are free to share their personal opinions and engage in conversation with others. They can also send their preferred videos to friends and family. The self-sharing functionality of video marketing is unique. If your videos are truly appealing, not only consumers but websites and online newspapers can review and distribute them. These factors will increase the likelihood that your video will become viral on its own.
There is a huge audience possibility on Facebook, where 500 million individuals watch videos daily. What kind of content therefore appeals to these users the most? In a study by Dr. Karen Nelson-Field (explained in the video below), it was discovered that videos with positive themes, such exhilaration and humor, generate 40% more shares than those with unfavorable ones, like shock, terror, or rage.
Also take into account the length of the video. Facebook videos typically last more than three minutes, yet viewers only give them a few seconds of their attention. To keep people interested, your video needs to be interesting right from the start. Making your videos entertaining even when the sound is off is a part of keeping users on Facebook engaged, as over 85% of videos are watched silently. According to Facebook, adding captions to your videos extends viewership by 12%.
Many people believe that, after Google, YouTube is the second-largest search network in the planet. Depending on how you define a search engine, you may or may not agree with that statement, but semantics aside, it is the preferred website for finding video content. In actuality, YouTube has more than a billion users, or close to one-third of all internet users. The video-sharing website gets billions of video views per day and reaches more US adults between the ages of 18 and 49 than any cable network. In this age range, 8 out of 10 individuals watch videos on YouTube on a monthly basis.
YouTube views from mobile devices have increased by more than 50% year over year and are expanding quickly. When creating video content, it’s crucial to keep a few things in mind because the typical mobile YouTube session lasts for 40 minutes. First, after the first 10 seconds, 20% of viewers who start a video will stop watching. Make sure the opening grabs the reader. Second, you should include closed captions so that your videos may be viewed even when the sound is muted, as many people will watch your material on their phones in public areas. This ensures that your content is accessible to viewers who are hard of hearing, deaf, or have other auditory impairments.
Despite being largely regarded as a photo-sharing software, Instagram is excellent for video material as well. In fact, 5 million videos were uploaded in the first 24 hours after the platform included video in 2013. With 40% of the 1,000 most shared videos on Instagram coming from brands, it is clear that brands are having success with video sharing. As more brands use the platform, that number is probably going to increase. In previous years, around 50% of brands utilized Instagram, but that percentage is anticipated to increase to more than 70%. If so, Instagram will surpass Twitter in terms of the number of brands utilizing the app.
The majority of Instagram users follow brands, making it a terrific platform for companies to leverage. This is especially true if your target audience is primarily young women. The average age of Instagram users is under 35, and 68% of them are female. With more than 80% of users living outside of the US, it is also very international.
Next: Transcription guide for video makers
More than 10 billion videos are seen on Snapchat each day by its more than 100 million daily active users. More than half of Snapchat users will start watching a video story, and more than 80% of them will finish it. With the popularity of Snapchat growing, some businesses are using it as a marketing tool to connect with the under-30 age group, which is predicted to spend $1.4 trillion annually by 2020. With a 72% adoption rate, Snapchat is the most popular social media app among users aged 12 to 24. As opposed to 68% for Facebook and 66% for Instagram, respectively.
Sixty-one percent of the material that marketers share on Snapchat is video. Since young adults make up the majority of app users, brand material should come off as authentic. Uploading professional videos to Snapchat won’t be as effective as doing so on Facebook, for instance. It’s ideal to share videos in vertical format rather than horizontal since, according to Snapchat, vertical videos are viewed nine times more often.
In order for your marketing video to be effective, you need to use Subtitle Generator. In addition to the domestic audience watching and understanding the content in your video, you must also find a way to make foreigners see and understand your video content, from which you will attract more customers and more customers. investment. These will help your company grow. In addition to the subtitle generator, this application can create AI voices, which you can apply to your videos to make it more attractive and attract viewers.
Application details: Subtitle Generator
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